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Data Management for Startups
Not all startups that accumulate data, end up leveraging it…
Nailing the Omnichannel Beast
Of late, both ‘traditional economy’ (eg. CPG) and ‘new economy’…
Analytics for Ecommerce startups
Getting the E-commerce Analytics cart going Early-stage e-commerce founders often…
7 Things you should know before Data Unification | Propellor
This article will discuss the most important questions people ask…
Challenges of Data Unification – How to Resolve them
This article will cover the critical challenges that come across…
Don’t sleep over Data | Get it Unified with Propellor
Introduction to Unify Data Data unification is the journey of turning…
Data Unification significance in SaaS Business | Propellor
SaaS Business Bay Data Unification is trending in the digital analytics…
List of Best Data Unification Analytics Tools 2021 | Propellor
This article will discuss the five best analytics tools for…
An Actionable User Segmentation Guide 2021 | Propellor.ai
User Segmentation Introduction User segmentation means using data and not just…
Are You Optimising Real-Time Data to Enhance Your Customer Experiences?
Our lives…
How Cohort Analysis Is Revolutionizing Marketing Efforts?
What cohort analysis is to marketing, weaving yarn is to cloth. From…
5 Tested Ways to make Data Analytics Work for your Digital Marketing Campaigns
Digital Marketing Campaigns have become the new pair of white…
Is your Marketing Mix Model working hard enough for you?
Should I spend more on Digital? Am I spending enough…
Navigating the SocialTech jungle
This blinding image is an extract from the Tech Landscape…
Everything for & about Customer Segmentation 2022 – Propellor
Customer segmentation Customer segmentation is the journey of organizing your…
Riding the hashtag wave right
Brands leverage Social Media in myriad ways. As platforms grew,…
When culture meets social
The Japanese are known worldwide for their politeness. Much has…
How To Completely Change The Way You Use Your Data
Did you…
COVID-19 Impact On Gaming & OTT Industry during Coronavirus Lock-down
Amid th…
Lean Analytics- To Start-ups from Heaven!
Eric Ries introduced the world to the concept of a…
Making the transition from legacy systems to Customer Data Platforms
Data can be put to work in many contexts, providing…
Customer Satisfaction is dead. Say “Hello!” to a new best practice – Customer Success
“Custo…
May the OTT brand wars commence!
F…
Amazon’s big game
Media attention for Amazon compared to other American corporate greats…
The next wave for Customer Data Platforms (CDPs)
Over the past few decades, the way organizations collect,manage and…
Analytics growth hacks for Startups
Despite…
Dressing up “The Hive”
Inching towards our 3-year mark this year, we decided to…
Facebook mining Facebook
Facebook …
Getting hyper-local e-comm right
What’s so challenging about hyper-local ecomm businesses? Let’s take grocery…
Going beyond Subscriber Data, when devising OTT Content strategy
OTT industry is aflush with subscriber-related data As the India…
Instagram API - Leaving likes behind
Earlier this year, Instagram experimented with design tweaks, to stop showing…
How Gaming companies use Analytics to optimize revenue
India has traditionally had a love-hate relationship with gaming. Despite…
Leveraging data for Nation-building and governance
Governmen…
Data Science & Analytics in Startups – 3 common mistakes to avoid
A startup…
Facebook mining Facebook - Version 2.0
Further to our analysis of ‘Study from Facebook’, a recent development…
Is your brand talking to your social audience OR at them?
“Le…
Role of Machine Learning in Analytics
In today’s times, Analytics is an integral part of businesses,…
Why User Segmentation is The Best Strategy for Business Growth in 2021?
If you have ever been targeted by an ad which…
Why Startups should outsource Data Science
A key turning point in a startup’s Analytics journey is…