Propellor

Not all startups that accumulate data, end up leveraging it to its full strength. Despite a glut of data available through 3rd party tools like Google Analytics; most startups waste effort on collecting, organizing, storing it. In sum, start-ups could…

Of late, both ‘traditional economy’ (eg. CPG) and ‘new economy’ industries (eg. Online marketplaces), have begun to recognize that customers flirt online and offline, with their brands. ‘O2O’ (‘offline to online’/ vice versa) the buzzword is fast turning into a…

Getting the E-commerce Analytics cart going Early-stage e-commerce founders often grapple with issues like marketplace setup, establishing partnerships, attracting traffic, tracking user journeys, order fulfillment, SEO/SEM and so on. The more early-stage the start-up, the more the time a founder…

This article will discuss the most important questions people ask regarding data unification, along with its need and importance. 1. What is the significance of Data Today? Data and analytics can help a business predict consumer behavior, improve decision-making and…

This article will cover the critical challenges that come across while implementing data unification for any business. What is Data Unification? Unified Data is the process of blending data sources to present a single view of enterprise data. At least partially…

Introduction to Unify Data Data unification is the journey of turning raw data from multiple sources into an useful object representation, which can then be passed as input to other programs. And there we have it! The core application framework that…

SaaS Business Bay Data Unification is trending in the digital  analytics era especially in Software as a service companies that are for organizations that use software to provide customers with a service. Most have some degree of control over who uses the tool…

This article will discuss the five best analytics tools for data unification trending in the market, and each analytics tool has its list of benefits and features. Rank #1 Segment Segment Tool is a popular tool that we can use…

User Segmentation Introduction User segmentation means using data and not just looking at it? Most decision-makers struggle with the deluge of digital data that comes their way. Companies collect data such as purchases, clicks, scrolls, likes, video plays, file uploads, order…

Our lives were radically shifted online…

What cohort analysis is to marketing, weaving yarn is to cloth. From the numbers of screen time on our phone and calories count on the treadmill to the downloads and the social media impressions, we are swimming in the large pool of…

Digital Marketing Campaigns have become the new pair of white sneakers, everyone has one. There are the ones which are executed well and then, there are the ones which are just made. As a consequence some succeed, and others fail.…

Should I spend more on Digital? Am I spending enough on TV? Is my Distribution and Pricing working? How far can I hike my price? Am I getting sufficient ROI for my marketing spends? These are oft-asked questions surrounding business,…

This blinding image is an extract from the Tech Landscape Supergraphic for 2019 (more details here); mapping over 7000 companies offering tech tools. It broadly classifies tools into Advertising, Content, Social, Sales, Data, Management. Social Media Marketing & Monitoring (S3M)…

Customer segmentation Customer segmentation is the journey of organizing your customers into segments depending on customer behavior and factors like demographics, industry, and income. These simplified customers help utilize them upfront in marketing campaigns and analyze performances based on the…

Brands leverage Social Media in myriad ways. As platforms grew, brands started experimenting with various formats to reach out to Social audiences. Estimated number of Facebook users in India amount to nearly one-fifth of India’s total population. 270million is indeed…

The Japanese are known worldwide for their politeness. Much has been said by tourists and foreign residents, in praise of how mindful the Japanese are, of people around them. Earlier this year, after Japan’s loss to Belgium in the FIFA…

‍ Did you know that Data Science is on …

‍ Amid the nation-wide lock-down, OTT a…

Eric Ries introduced the world to the concept of a Lean Start-up. It is a methodology designed to get companies to adopt a Build, Measure, Learn product development cycle. This emphasizes that teams quickly build an MVP (Minimum Viable Product) of a…

Data can be put to work in many contexts, providing multiple reads for businesses.However, with increasing data sources and use-cases, comes the problem of handling data complexity. Businesses are no longer dealing with a finite number of tech systems. On…

‍ ‍“Customer Success is just another bu…

 ‍ First things first.. let’s do t…

Media attention for Amazon compared to other American corporate greats (Andrew Carnegie in Steel, Rockerfeller in oil & electrification, Gates in computer operating systems), is formidable. The company is much written about, debated, discussed and admired/ criticized globally. Considering its…

Over the past few decades, the way organizations collect,manage and mine data has changed rapidly. The 90’s Customer Relationship Management (CRM) systems gave way to the 2000’s Data Management Platforms, which are now jostling with CDPs, for businesses’ attention. The…

‍ Despite being a young, 4-year old car…

Inching towards our 3-year mark this year, we decided to spell out our distinct identity. Thus began our journey of designing ThinkBumblebee’s office space. As well-followed designer, illustrator, and author Frank Chimero puts it — “People ignore Design that ignores People”. Thus,…

Facebook recently relaunched …

What’s so challenging about hyper-local ecomm businesses? Let’s take grocery brands, for instance. Customers transact frequently, a typical cart is likely to contain perishables, per-unit product-value is small. For brands dealing in cold-chain dependent products like milk, meat etc., supply…

OTT industry is aflush with subscriber-related data As the India OTT war hots up, various perspectives are emerging, about subscriber behaviour data. One narrative centres around using such data to better understand viewer preferences and pre-empt their future content choices. It…

Earlier this year, Instagram experimented with design tweaks, to stop showing the number of likes to users other than the post’s author. So, if you posted on your Instagram handle about the exotic holiday you are on, people seeing that post…

India has traditionally had a love-hate relationship with gaming. Despite parental focus on academics (and dislike towards gaming), gamers are enjoying the benefits of an exploding mobile ecosystem. This demand surge makes the industry poised for growth. To scale and grow, gaming…

Governments worldwide, experience the n…

A startup journey is no less than a rol…

Further to our analysis of ‘Study from Facebook’, a recent development caught our eye — Facebook launched what it refers to as a ‘market research app’ — Facebook Viewpoints. At this stage, it sounds pretty much an extension of Facebook’s June 2019 launch of Study from Facebook. Users are…

“Let Love Go Places,” said Yatra.…

In today’s times, Analytics is an integral part of businesses, irrespective of their size. Home brokers analyse buyer behaviour and background to ascertain how soon a home deal can be closed. CPG brands use Analytics to assess their performance vis-à-vis…

If you have ever been targeted by an ad which wasn’t relevant to you, that’s telling of the need of user segmentation. It doesn’t just put customer cohorts of positive correlations or negative correlations together, it optimizes the data on…

A key turning point in a startup’s Analytics journey is when it has a data pipeline in place, but lacks processes for reproducible analysis, scaling up models and performing experiments. This is when they need a data custodian, to help…